Mushrooms Canada

Video work in compliment to marketing campaigns promoting the use of Mushrooms in home cooking.

Mushrooms Canada is a voluntary, non-profit organization whose members are dedicated to the production and marketing of fresh mushrooms in Canada.
Promotional videography

Since 1955, non-profit organization Mushrooms Canada has been deeply invested in the production and marketing of fresh mushrooms across the country. Apart worked to showcase Canadian mushrooms with as much care as the farmers who grow the product. Our attention to detail and directorial tact created meaningful videos showcasing recipes using mushrooms and turning any viewer into a mushroom lover. All ideation and direction provided by our tean through all stages of production. Additionally all set design provided by Apart Inc. 

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